Samuél has lived in Paris since 2010 as a novelist and literary tour guide. He teaches creative writing at the Sorbonne and hosts the Paris Writers' Salon with author John Baxter.

After publishing his debut novel more traditionally and spending years in the music industry with his indie pop band, Slim and The Beast, Samuél realized the importance of artists being able to retain rights to their work.

In 2022, he bought back the rights to his debut novel, Slim and The Beast (Inkshares, 2015), and in 2024 he and his wife Augusta Sagnelli created their own imprint, Kingdom Anywhere, to independently publish The Requisitions, a historical metafiction set during the Nazi Occupation of Poland.